DESCRIPTION

Experience entertainment on an extraordinary scale with the LG 98-Inch UT90 4K UHD AI Smart TV. Designed to deliver a true home cinema experience, this ultra-large television combines cutting-edge AI technology, breathtaking 4K visuals, and intelligent smart features to redefine how you enjoy movies, sports, gaming, and streaming.

At the heart of the TV is the advanced α8 AI Processor 4K, which intelligently analyzes and optimizes every scene in real time. AI enhances picture quality, color accuracy, contrast, and sound, ensuring that every viewing experience feels remarkably lifelike.

The enormous 98-inch 4K Ultra HD display provides stunning clarity with over 8 million pixels. Powered by AI Super Upscaling, lower-resolution content is intelligently enhanced to maintain impressive sharpness even on the ultra-large screen, allowing every detail to stand out.

With HDR10 Pro, brightness and contrast are dynamically optimized to reveal deeper blacks, brighter highlights, and richer colors. Whether you’re watching blockbuster movies, live sports, or nature documentaries, every scene appears more realistic and immersive.

LG’s AI Picture Pro works alongside Brightness Control, automatically adjusting picture settings based on your room’s lighting conditions so you enjoy consistently clear visuals whether it’s day or night.

Running on webOS 24, the TV offers a fast and intuitive smart entertainment experience with access to popular streaming services, personalized recommendations, and seamless navigation. Through the webOS Re:New Program, you’ll continue receiving new features and operating system upgrades for up to five years, helping your TV stay current long after purchase.

The included Magic Remote makes controlling your TV effortless. Simply point, scroll, click, or use voice commands to search for content, adjust settings, or control compatible smart home devices.

Audio performance is equally intelligent thanks to AI Acoustic Tuning, which analyzes your room’s dimensions and your seating position to create sound that’s optimized specifically for your environment. The result is a richer, more immersive listening experience that complements the TV’s massive display.

Whether you’re creating the ultimate home theater, upgrading a luxury living room, or installing a premium entertainment system in a conference room or hospitality space, the LG 98-Inch UT90 delivers flagship performance on an unforgettable scale.

FEATURES

• Massive 98-inch 4K Ultra HD (3840 × 2160) display for an immersive viewing experience
• α8 AI Processor 4K for intelligent picture and sound optimization
• AI Picture Pro with AI Super Upscaling for ultra-large screen clarity
• HDR10 Pro for enhanced brightness, contrast, and vibrant colors
• webOS 24 Smart TV with the webOS Re:New Program (up to 5 years of updates)
• Magic Remote with voice control and intuitive point-and-click navigation
• AI Acoustic Tuning optimizes sound based on your room layout
• Brightness Control automatically adjusts picture to ambient lighting
• Built-in smart streaming apps and web browser
• AI-powered personalized recommendations and smart features
• Premium home theater experience for movies, sports, and gaming